Picking a CRM (Customer Relationship Management) Solution for Your Ecommerce Biz

[Kristijntje]

Picking a CRM (customer relationship management) application is one of the biggest technology decisions you'll make for your growing company. When you consider the money to purchase it, the time to train your employees and the ongoing manpower to keep the data it contains current, a CRM solution adds up to a huge investment. Choosing the right system for your business is crucial.

The good news: You have an array of choices available. The bad news: It's a bewildering array — from traditional "on-premise" software that you load on each employee's PC to "hosted" solutions that reside at an application service provider (ASP) that your employees access via the Web.

Ready for CRM at All?
The first step, or course, is recognizing when you are ready for a full-blown CRM solution, be it on-premise or hosted...

full article: http://www.ecommerce-guide.com/solutions...hp/3596986

related topic:
Customer Relations Mgmt SugarCRM Boosts Workflow, Reporting Tools in 4.0 Edition
http://community.tuliptools.com/index.ph...673.0.html

[regic]

A related article on choosing a CRM (customer relationship management) solution:

Too often, a company chooses a customer relationship management/sales force automation solution that just does not fit. Each company has unique sales and marketing needs, so a "One-Size-Fits-All" CRM solution is not the best approach...

A CRM solution that fits your company's needs and is customized to support your existing sales processes will help grow your business, increase sales and focus your sales and marketing efforts...

full article: http://www.ecommercetimes.com/story/76jE...cess.xhtml