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TulipTools Internet Business Owners and Online Sellers Community › Ecommerce › Ecommerce › General Ecommerce Discussion v
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Picking the right product titles prevents buyers from jumping to your competitor

  
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Picking the right product titles prevents buyers from jumping to your competitor
06-30-2006, 08:58 AM,
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mandy Offline
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Picking the right product titles prevents buyers from jumping to your competitor
Quote: Developing the right vocabulary for site search is critical if a retailer wants to keep shoppers from jumping to another site...

It’s important to get search terms right because up to 40% of shoppers use search to find products, Weller says. “It’s not a nice-to-have, it’s a must-have,” she says. “Forty-seven percent of searchers who failed to find what they were looking for tried only one search. If they don’t find it on the first attempt, they’ll look somewhere else.”...

full article: http://www.internetretailer.com/dailyNews.asp?id=19091
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