Yahoo Search Marketing rolls out New Panama Platform

[mandy]

    Starting today, we’ve begun inviting advertisers in the U.S. to upgrade to the new campaign management application. In fact, we even had our first external customer transition to the platform today.

    What does this mean? This marks a significant turning point in our efforts to deliver additional value for advertisers, helping them better manage their campaigns to realize increased returns. In addition, we believe that through this platform, we will be able to unlock the full potential of our large global user base and improve our search monetization capabilities.

    To facilitate a smooth upgrade, Yahoo! will transition customers from its current system to the new platform on a market-by-market basis. Invitations to upgrade will be issued in stages to U.S. advertisers over the remainder of the year and early next year. Since our goal is to ensure a smooth transition, we will be flexible and accommodate those advertisers that wish to defer the upgrade until after the holiday season.

full article: http://www.searchenginejournal.com/?p=3907