Tips to make your PPC Ad Campaigns more relevant than Organic Search Results

[mandy]

Want your PPC (define) search campaigns to kick your competitors out of the running? Your PPC ads should strive to be as relevant as, if not more so than, their ads are, and you should endeavor to make your ads more relevant than the organic/algorithmic results in every engine...

There's no reason organic search should be more relevant than paid search. Quite the contrary. SEO (define) spammers don't care if they manage to get a high position for keywords and keywords phrases that are less than perfectly relevant, because a high SEO position delivers clicks for free, be they perfectly targeted or only marginally relevant. PPC search marketers, however, have no such luxury. They pay for every click, and any click with a poor chance of converting due to poor relevance has an ever-increasing cost.

As paid-placement search marketers, we aren't doing our job if the algorithmic results are significantly better than our ad listings...

full article: http://www.clickz.com/showPage.html?page=3624200