Yahoo Search Marketing and Advertisement Quality Scores

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Yahoo Search Marketing and Advertisement Quality Scores

02-04-2007, 11:19 AM,

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mandy Offline

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Yahoo Search Marketing and Advertisement Quality Scores

Quote: With the recent launch of the Panama platform, Yahoo is working to educate its advertising partners on new ways that ads will be ranked. Beginning February 5th, Yahoo will begin employing a ranking model basic on quality score, which will be calculated based on a number of factors...

The Key Changes

An ad's rank will be determined by both bid amount and ad quality.
Ads with higher quality can deliver a lower cost per click and/or may receive better placement on the results page relative to lower quality ads.
Standard match type ads will no longer receive priority placement over Advanced match type ads...

full article: http://www.webpronews.com/topnews/topnew...Yahoo.html

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