Ecommerce Customer Loyalty Surveys

[mandy]

3 ecommerce customer loyalty surveys:

Online retailers that post customer product reviews are able to generate more loyalty from customers than sites that don’t post reviews,..

Shoppers on sites with customer product reviews were 5% more likely to buy from the retailer the next holiday season and 4% more likely to purchase from the retailer the next time they are in the market for similar merchandise...

full article: http://www.internetretailer.com/dailyNews.asp?id=21071

A convenient returns policy can translate into more loyal customers and increased sales for online retailers...

89% of adult shoppers say they are likely or somewhat likely to shop with a retailer again if the returns process is convenient, the survey says. Conversely, 80% say they are not likely to shop again if the returns process is inconvenient....

full article: http://www.internetretailer.com/dailyNews.asp?id=21072

When research and advisory firm Aberdeen Group last fall asked more than 120 retail industry companies to name their priority in developing e-commerce technology over the next 12-24 months, the largest group—46%—cited customer loyalty programs...

full article: http://www.internetretailer.com/dailyNews.asp?id=21073