Ecommerce Page Design: Moving info above the fold increases sales at Overstock

[mandy]

Using analytics data, Overstock realized that product pages forced shoppers to scroll down to the bottom half of pages to get the information they needed to make a purchase decision—a design that caused many shoppers to move on without carting products...

“So we moved those things above the fold so the average shopper could make their decision without having to scroll. After redesigning the product pages we saw a 5% lift in adding to cart.”...

full article: http://www.internetretailer.com/dailyNews.asp?id=21503

[BellisimaJ.]

I like to see everything without scrolling wherever possible. I also designed my site with this in mind.

PS// too much stuff on one page always looks cluttered to me.

[jezebel]

I don't mind scrolling

[valleygirl]

I try to keep the most important information above the fold.

[amy]

product pages forced shoppers to scroll down to the bottom half of pages to get the information they needed to make a purchase decision

umm umm guilty  :-[