Ecommerce Benchmark Guide 2007

[mandy]

Marketing Sherpa has released their Ecommerce Benchmark Guide 2007. 
More details on the 300 page report and purchase ($297): http://www.sherpastore.com/e-commerce-benchmark.html

A free 18-page excerpt from the report is available here (.pdf format): http://www.marketingsherpa.com/exs/Ecom07Summ.pdf

The free excerpt contains research on:

- MarketingSherpa today released a complimentary PDF download chapter of its new E-commerce Marketing Benchmark Guide. The PDF includes eight charts with new data on shopping cart abaondonment rates, search engine marketing, and email marketing.

How consumers "see" merchandise category pages -- including a
four-color heatmap from a new eyetracking study conducted on
BestBuy.

Where 1,913 ecommerce marketers say their traffic comes from --
including year-over-year changes in SEM and email as a percent of
incoming shopper traffic.

Which types of emails are consumers most likely to open and
read from you.

How alternative payment methods are gaining a foothold on your
competitors' sites.

How well your peers are handling tech team versus marketing
team relationships.

press release ( a copy of the free pdf is also available here): http://www.prweb.com/releases/2007/04/prweb520076.htm

[BellisimaJ.]

A free 18-page excerpt from the report is available here (.pdf format): http://www.marketingsherpa.com/exs/Ecom07Summ.pdf

Thanks, Mandy!