6 Tips for Boosting Conversions

[Kristijntje]

1. Website: It's your brand and your storefront to the world. For customers, however, your website may inflict excruciating pain points: too many steps to sale; confusing navigation; too many trial and errors; no BACK key or BACK or Enter key sends you out; confusing, faulty offers. We all know the list. This is bad technology and it must be fixed. In short, customers deserve a "frictionless buy" without tedium, frustration and obstacles:

    * Use logos, trademarks as branding opportunities.
    * Streamline your website to achieve easy navigation and usability that will not only increase sales, but also increase goodwill in your brand.
    * Make sure you provide easy access to all purchase means (e.g., toll-free numbers to call centers, brick-and-mortar locations, shopping carts, et cetera.

full article: http://imediaconnection.com/content/15551.asp