Ecommerce: Using A Secomd 1-800 Phone Number To Track Traffic Sources

[mandy]

As much people love the web, there are always those who prefer to use the phone number on the site to inquire about company’s products and services. An important question to consider is how accurately are you accounting for phone sales when planning your ad budget? What follows are several simple ways for small business owners to figure out which traffic source generates the most phone calls.

Adding A Second 800 number

If you’re just testing a new traffic source and want to accurately track the results, simply get another 800 number from your current phone provider to be placed on a page designed for a specific ad campaign. Everything else should remain unchanged — just change the phone number. Subsequently, when you’ll get your monthly bill, you’ll know exactly the number of phone calls generated. This is a great method to test “natural” vs. pay-per-click traffic...

full article: http://www.practicalecommerce.com/articl...0-Numbers/