B2B website tips for selling to industries instead of consumers

[Kristijntje]

Marketing a computer to a student and an IT manager are two completely different ballgames. We talked to two people who run business-to-business sites about the specific challenges they face while establishing, marketing and running their sites.

B2B Basics
Before we delve into our B2B entrepreneurs' experiences, though, let's identify some hallmarks of a successful B2B site. Larry Harris, vice president and manager of EasyAsk, technology that helps optimize users' online experiences, says that although B2B sites have specific audiences, they must be designed with all users in mind. He says that there are three key ways to accomplish this. One, because consumers search for products in many different ways, synchronized search and navigation are vital to quick results. Two, make products available to consumers at the right time: Many B2B storefronts allow Web masters to control how, where and when various promotions are available. Three, analytics are vital to identifying trends and sales...

full article: http://www.ecommerce-guide.com/solutions...hp/3697881