Mobile Commerce Site Design: Less is More

[mandy]

In m-commerce design, simplicity, speed, and consideration for the customer are keys to success...

Ringtones, absolutely. Songs, sure. Maybe even the latest episode of Heroes. But using a cell phone to buy actual stuff: a book, a bouquet, a DVD, remains for the most part a painful experience, like Internet shopping circa 1994, with pioneer browser Mosaic on a dial-up connection. It's the same erratic performance, the same scanty selection of shops, the same annoying wait to download and upload...

Now's the time that retailers should be experimenting with mobile commerce-now, when relatively few of their customers are thinking about the phone as a shopping device, when they can try a basic m-commerce site with minimal outlay, when they can make their mistakes before it gets too costly and when the number of customers they will alienate is small. Remember when a web site ceased to be a novelty and customers started to be irked not to find their faves online? That same shift in m-commerce will come in the next few years in the U.S., and has already started to happen overseas...

full article: http://www.internetretailer.com/article.asp?id=23917