75% of shoppers will leave a site within two minutes of not finding a product

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75% of shoppers will leave a site within two minutes of not finding a product

11-30-2007, 12:30 PM,

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Kristijntje Offline

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75% of shoppers will leave a site within two minutes of not finding a product

Quote: Nearly three-quarters of shoppers will leave an e-commerce site within two minutes of not finding the products they are looking for, according to a survey sponsored by SLI Systems, a provider of on-demand search services.

In addition, 36% of those responding said they would never return to that site and 56% said they would only come back if the site had completely unique items that couldnt be found elsewhere. 96% of those surveyed said a web sites search function is important to the online shopping experience...

The survey also found that 87% of shoppers find retail sites through a major search engine, such as Google, Yahoo, MSN or AOL. 86% said they are inclined to visit retail web sites that theyve never heard of simply because the site ranks highly on the major web search engines...

full article: http://www.internetretailer.com/dailyNews.asp?id=24581

Al draagt een aap een gouden ring, het is en blijft een lelijk ding

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