Customer Account Creation: Passwords and Avatars

[mandy]

Can ecommerce merchants help their customers manage multiple user names and passwords?

Many websites require users to create an account to participate. This applies to social networking sites, ecommerce sites, news sites and others. For the site owner, the strategy of requiring a user to first create an account is frequently part of a larger marketing strategy of tracking what users purchase, what they read and so forth. It also helps cut down on spammers and unwanted, automated participation.

However, many consumers do not want to create user accounts...

full article: http://www.practicalecommerce.com/articl...d-Avatars/