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TulipTools Internet Business Owners and Online Sellers Community › Advertising, Affiliates, and Marketing › Advertising, Affiliates, and Marketing Discussion › Advertising and Marketing Your Product, Service, or Web Site › General Advertising and Marketing Discussion v
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Creative directors say branding is the most important goal of online ads

  
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Creative directors say branding is the most important goal of online ads
11-06-2005, 09:39 AM,
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Kristijntje Offline
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Creative directors say branding is the most important goal of online ads
Quote:A survey of online advertising creative professionals finds that 70% of respondents view branding as the most important or second most important goal of online advertising.

full article: http://www.internetretailer.com/dailyNews.asp?id=16647
Al draagt een aap een gouden ring, het is en blijft een lelijk ding
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11-06-2005, 07:51 PM,
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bargainbloodhound Offline
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Re: Creative directors say branding is the most important goal of online ads
Quote:Creative directors say branding is the most important goal of online ads

The 'most important goal' really depends on your company, products, type of web site, babble, babble,I need more coffee  Laughing7.

If you're a large established company/and or web site, your goal might be branding.  If you're a new unknown company/site or an ecommerce site your main reason for advertising is to get visitors to your site...for new sites/companies running ad campaigns for branding purposes is something that comes later after you're established.
"Well, Jay was so giddy that someone named Jay was involved with this site we posted our first non-eBay listing in 3 years here at Lunarbid (we tried two items at Yahoo once upon a time, they bombed)" -Marie posting in a LunarBid thread at OTWA in 2005 wins the award for 'most moronic reason ever given for choosing a venue"

"thanks twat u must have nothing better 2 do. do u talk to all your members like that. will not be recomending your site.
best way to put it is TULIPTOOLS.COM IS REALLY SHIT. DONT JOIN." -pubescent owner of rinky dink off2auction.com in 2011
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