The things Consumers Hate the most about Online Ads

[mandy]

The biggest irritant is auto-launch of audio. 

... consumer attitudes to online ads, dos and don'ts for marketers, the difference between animation and interaction, and more...

Berens: We talk a lot about the usability of websites, but what about the usability of advertisements? Aside from a clear "close" button, have you found any hot issues on how usability of an ad can impact a brand positively or negatively?

Romano: The usability of advertisements is precisely what we intend to examine in our study in May. Users want control that extends beyond the "close" button-- they want to decide how, when and in what form they experience content. We planned the study because of user irritation we've seen as a byproduct of over six years of testing for content usability. Smart advertisers need to understand the how-when-in-what-form, or users will decide it for them...

full article: http://imediaconnection.com/content/9541.asp