Optimizing Your Ecommerce Site For "Hunters" During The Holiday Season

[Kristijntje]

In Search of the Search Box

Because the goal of your home page is to send a visitor to a product page (I consider a click deeper into the site a micro-conversion success), your search box is a call-to-action on your site. In a way it’s like a sales associate approaching a customer and asking “What you’re looking for today?”

If a hunter doesn’t want to browse your menus, he or she will look for the search box somewhere near the top of your site. If the color, shape and size of an add to cart button can have a major impact on conversion, certainly the size, placement and visibility of a search box can affect the likeliness it will get used.

Some retailers still use a text link for search (head smack):...

full article: http://www.getelastic.com/is-your-websit...y-hunters/

[mandy]

Part 2 of the article:

To follow up our recent post on customer motivation and optimizing your website for hunters (e.g. moms armed with Christmas lists), I want to show you some examples beyond the search box and navigation menu...

full article: http://www.getelastic.com/optimizing-for...avigation/