Email Marketing Tid bits Learned From A Sparsely Attended Webinar...

[bargainbloodhound]

Email Marketing Tid bits Learned From A Sparsely Attended Webinar I just sat through for over an hour (about 2/3 of the attendees were Overstock employees and most of the rest with the exception of me were PeSA members *snicker* don't ask).  Anyways, here's some of what the presenter said:

Email marketing is an economical way to drive traffic to your web site.
It is 6X-7X more expensive to acquire a new customer than it is to retain an existing customer
A 5% increase in customer retention yields a profit increase of 25%-100%
After 10 purchases from you the average customer has already referred 6-7  potential customers to you
Repeat customers spend more

Facts on the average email campaign:
18.3% of the emails sent bounce
37% of the emails are actually opened
8.9% of the recipients click on a link to visit your site/product

[valleygirl]

Repeat customers spend more

I've noticed some buyers will do a small buy to check out your service and then come back with a bigger buy after they receive their first order.

Are the figures on customer retention and profits accurate?  25-100% is one big jump.