Increase Conversions by Optimizing

[mandy]

Here is the big revelation for 2006: Optimize your website for increased conversions to lower your cost of acquisition...

Here is a simplified version of our optimization process we call "Interface Engineering:"

Step 1 Know your stats...
Step 2 Run exit-pops...
Step 3 Conduct informal usability tests in the agency to see first hand where problems arise...
Step 4 Call the call center. ..
Step 5 Get all interested parties involved as early as possible...
Step 6 Create multiple designs to test your hypotheses...
Step 7 Conduct usability testing on your designs....
Step 8 Refine your designs from the research process and take them live...

The bottom line is this: Funnel some of your media spend into optimizing your website...

full article: http://www.imediaconnection.com/content/7499.asp

[valleygirl]

Funnel some of your media spend into optimizing your website...

Getting an outsider to offer constructive criticism on your site's usability is a must.  Too many businesses think increased advertising is a cure-all for low conversion rates and lackluster sales.