Privacy worries don`t keep consumers out of online surveys and promotions

[Kristijntje]

Although online consumers are significantly more concerned about sharing personal information, they adopt online promotions at rates almost identical to those of neutral or unconcerned consumers, according to a recent report...

...only 9% of consumers said they were comfortable revealing personal information for more relevant advertising

...although consumers say they want to be sure they’re dealing with secure and respectable parties over the Internet, only 41% said they always or almost always review the privacy policy on a web site where they are about to make a purchase or provide personal information...

full article: http://www.internetretailer.com/dailyNews.asp?id=17434