ScanAlert Hacker Safe online security logo results in increased conversions...

[mandy]

...at Illuminations.com

Concerns over the security of personal and credit information when buying online kept shoppers from buying more at Illuminations.com—or so the candle and home accessories retailer found when it ran an A/B split test of ScanAlert Inc.`s Hacker Safe certification service. Displaying the program’s certification mark, indicating that personal and financial information was safe at the site, increased conversions by 8.56% during the test, which ran in the fourth quarter of 2005.

“One of the primary barriers to consumers who might shop online is the fear of credit card and identity theft,” ... “As soon as we added the Hacker Safe certification mark to our site to address the issue, we saw an almost instant lift in conversion.”...

full article: http://www.internetretailer.com/dailyNews.asp?id=17699

[mandy]

84% of respondents to the Forrester survey said they don’t think retailers are doing enough to protect their customers online.

As a result of these fears, several companies have sprung up to provide hand-holding to jittery consumers in the form of safe-shopping certifications...

Few retailers would dispute the notion that having an expert security company inspect their web sites to certify that they are up to code could potentially make their sites more secure for consumers to shop on. But many, like Petco, were surprised that such inspections and the subsequent certification resulted in increased sales...

One big mistake that some retailers initially made, Leonard says, is putting the security logos only on the checkout page. “Once consumers get to that page, they have already made the decision to buy. You need to have the logos on the product pages to avoid abandonment.”...

full article: http://www.internetretailer.com/article.asp?id=17763

[maggie777]

Does anyone know how much either seal costs?

[amy]

The Verisign Secure Seal is included with their SSL certificates--price $349-$995 and up.  Since you're with MonsterCommerce you should be able to get a discount on HackerSafe

MonsterCommerce partners with ScanAlert to offer free PCI compliance services and discounts on HACKER SAFE certification to over 6,000 online merchants

[sanji]

If you order from a partner host it's cheaper

http://www.google.com/search?hl=en&q=hackersafe+cost&btnG=Google+Search

[maggie777]

I ordered it through Monster.

[jezebel]

[quote author=maggie777 link=topic=2786.msg11643#msg11643 date=1143744889]
I ordered it through Monster.
[/quote]