Email marketing campaigns: how to measure response rates and effectiveness

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Email marketing campaigns: how to measure response rates and effectiveness

07-21-2006, 11:00 AM,

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mandy Offline

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Email marketing campaigns: how to measure response rates and effectiveness

Article explains how to measure key email marketing metrics: Delivery, Opens, Clickthroughs, Funnel navigation, Conversions, Unsubscribes, and Spam complaints

Quote:You can gauge your campaigns success by looking at these seven key email marketing metrics:

* Delivery
* Opens
* Clickthroughs
* Funnel navigation
* Conversions
* Unsubscribes
* Spam complaints

By tracking these metrics over time for your email campaigns, youll establish success benchmarks for your email list that will not only show you how effective your campaigns have been, but will suggest changes to optimize future email campaigns...

full article: http://www.imediaconnection.com/content/10445.asp

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