Applying best practices from permission marketing, brand management to email

[mandy]

5 steps to more effective email marketing:

...how to apply best practices from permission marketing, brand management and direct marketing to email.

One of the biggest challenges associated with email marketing programs is establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand.

Successful email marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists...

full article: http://www.imediaconnection.com/content/10566.asp