Ecommerce Websites: the importance of copywriting and great product descriptions

[mandy]

I'd like to talk about what makes a good online store, and how so many companies do such a poor job that they are losing sales left and right.

I'll start out by showing what is perhaps one of the worst online stores I've seen in a while, Sled Warehouse. Don't tip off my son, but we're looking for a tri-ski sled for him because he's just that kind of young lunatic and we have a nice sledding hill right behind our house. Digging around, we found two locations online that had the kind of sled we sought, Sled Warehouse and Highlights for Kids.

But while Highlights has a reasonable page of information for their PT Blaster Sled, Sled Warehouse seems to have forgotten the entire area of product descriptions...

full article: http://www.intuitive.com/blog/importance...sites.html

[BellisimaJ.]

TY, Mandy---excellent article!

I love this guy's blog------really well written, unlike many I have come across. Aside from that, he offers some great examples of product descriptions destined to sell the product.

Read here, an example from the J. Peterman Company:

http://jpeterman.com/product.asp_Q_pn_E_..._A_seq_E_5

And another:

http://jpeterman.com/product.asp?pn=1781&c=14&seq=1&bhcd2=1165153226


Something to aim for ................