The true power of coupons is the ability to drive favorable consumer behavior

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The true power of coupons is the ability to drive favorable consumer behavior

12-17-2006, 01:04 PM,

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mandy Offline

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The true power of coupons is the ability to drive favorable consumer behavior

Quote:In order to tap into this demand for coupons you need to determine what consumer behavior you want to reward, and then figure out a suitable reward. Here are a few generic examples that achieve various business objectives:

Trying to gain new customers?

* 15 Percent Off of Your First Order
* Sign-up Now and Get 3 Months Free
* Free Introductory Lesson

Want to reward repeat business?

* Your 5th Sandwich is Free
* Your Second Session is ½ Price
* Every 5th Order is 50 Percent Off

Looking to introduce new products or sell excess inventory?

* 15 Percent Off All Dive Computers
* 10 Percent Off Our Gold Package
* 2005 Snowboards 70 Percent Off (while they last) ...

full article: http://imediaconnection.com/content/12860.asp

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