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Techniques Ecommerce Sites Can Use to Gain Consumer Trust
Techniques Ecommerce Sites Can Use to Gain Consumer Trust
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Techniques Ecommerce Sites Can Use to Gain Consumer Trust
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12-28-2006, 12:18 PM,
 Post: #1 |
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Techniques Ecommerce Sites Can Use to Gain Consumer Trust
Quote:"Never break a promise. If you tell your newsletter subscribers that they will receive your newsletter and only your newsletter, don't go sending them advertisements or "partner emails" the day after they signup. They will unsubscribe quicker than you can say "empty subscriber list". full article: http://www.webpronews.com/topnews/topnew...Trust.html |
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12-28-2006, 03:15 PM,
Post: #2 |
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Re: Techniques Ecommerce Sites Can Use to Gain Consumer Trust
Quote:Also, register your website with BBB and TrustE.org. These websites are independent nonprofit organizations that review sites. They also issue seals of trusts to those sites that employ strict privacy policies. Search engine optimization specialists say that seals of trusts from these websites increase sales by over 50% Wondering how important this is------I don't see that many of these seals and I don't look for them. Anyone with any thoughts on this?  TY, Mandy! 
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12-28-2006, 04:52 PM,
Post: #3 |
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Re: Techniques Ecommerce Sites Can Use to Gain Consumer Trust
They forgot "Offer FREE cookies!".
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12-28-2006, 05:26 PM,
Post: #4 |
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Re: Techniques Ecommerce Sites Can Use to Gain Consumer Trust
[quote author=FiberGuy link=topic=6462.msg38354#msg38354 date=1167324742]
They forgot "Offer FREE cookies!". [/quote]  |
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12-28-2006, 05:50 PM,
Post: #5 |
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Re: Techniques Ecommerce Sites Can Use to Gain Consumer Trust
Quote:Wondering how important this is------I don't see that many of these seals and I don't look for them. Truste pricing (based on revenues) starts at $675 per URL https://getcertified.truste.org/ecommerc...on=pricing. Valleygirl and Maggie have both Truste and BBB seals. We only have 3 "trust" seals on our stores GeoTrust SSL, BizRate (free), and Authorize.net Verified Merchant (a new seal that authorize.net just introduced). We also have HackerSafe seals on 2 other sites. Seals do help in the "trust" department which is why some UNETHICAL site owners go so far as to put fake seals on their sites (until they get caught). I know one moron who in the past 2 years has been busted for fake Truste, HackerSafe, and Thawte seals on his site. I think that 50% increase in sales figure is a bit exaggerated though. There is an increase in sales from seals but I think it is much lower than 50%.
"Well, Jay was so giddy that someone named Jay was involved with this site we posted our first non-eBay listing in 3 years here at Lunarbid (we tried two items at Yahoo once upon a time, they bombed)" -Marie posting in a LunarBid thread at OTWA in 2005 wins the award for 'most moronic reason ever given for choosing a venue"
"thanks twat u must have nothing better 2 do. do u talk to all your members like that. will not be recomending your site. best way to put it is TULIPTOOLS.COM IS REALLY SHIT. DONT JOIN." -pubescent owner of rinky dink off2auction.com in 2011 |
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12-28-2006, 06:53 PM,
Post: #6 |
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Re: Techniques Ecommerce Sites Can Use to Gain Consumer Trust
Quote:Truste pricing (based on revenues) starts at $675 per URL :blinkie: Quote:BizRate (free), and Authorize.net Verified Merchant (a new seal that authorize.net just introduced). We also have HackerSafe seals on 2 other sites. I think I'll probably go with these. HackerSafe is offered through X-cart and LC for users. Quote:Seals do help in the "trust" department which is why some UNETHICAL site owners go so far as to put fake seals on their sites (until they get caught). I know one moron who in the past 2 years has been busted for fake Truste, HackerSafe, and Thawte seals on his site. Gee, I know that moron too.  Thanks, bbh.
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12-28-2006, 06:59 PM,
Post: #7 |
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Re: Techniques Ecommerce Sites Can Use to Gain Consumer Trust
I looked into getting the BBB "Online" seal, but never followed through... I think because they require you to be a BBB member first, and I just never got around to sending in the app... I won't argue with the fact that it would increase trust and ultimately sales with some new customers, but I'm with Bargainbloodhound... that is, I wouldn't believe it's a 50% increase. Cheers [quote author=BellisimaJ. link=topic=6462.msg38364#msg38364 date=1167331980] Quote:Truste pricing (based on revenues) starts at $675 per URL :blinkie: [/quote] Ditto, Bell! |
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12-28-2006, 07:37 PM,
Post: #8 |
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Re: Techniques Ecommerce Sites Can Use to Gain Consumer Trust
Quote:I think I'll probably go with these. HackerSafe is offered through X-cart and LC for users. You won't be able to use HackerSafe on a shared server because of the port scanning/server load it requires. You'd need either a dedicated server or a VPS. HackerSafe is actually more expensive than Truste. The retail price is $1799 annually but many merchant account providers, and cart providers offer discounts of up to 70%. We're paying $99 monthly (which is for 2 sites). It actually would have cost us more per month for one site than it is for two.
"Well, Jay was so giddy that someone named Jay was involved with this site we posted our first non-eBay listing in 3 years here at Lunarbid (we tried two items at Yahoo once upon a time, they bombed)" -Marie posting in a LunarBid thread at OTWA in 2005 wins the award for 'most moronic reason ever given for choosing a venue"
"thanks twat u must have nothing better 2 do. do u talk to all your members like that. will not be recomending your site. best way to put it is TULIPTOOLS.COM IS REALLY SHIT. DONT JOIN." -pubescent owner of rinky dink off2auction.com in 2011 |
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12-28-2006, 08:40 PM,
Post: #9 |
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Re: Techniques Ecommerce Sites Can Use to Gain Consumer Trust
This is what xcart offers, not HackerSafe. :oops:
Are any of these worthwhile, bbh? The HackerGuardian is $249.95 annually, or $29.95 monthly, the TrustLogo is $119 annually, and the Card Payment TrustLogo is $89 annually. ![[Image: 336526393_da8400b96e_o.gif]](http://farm1.static.flickr.com/137/336526393_da8400b96e_o.gif) ![[Image: 336526392_3e9b8f0d4e_o.gif]](http://farm1.static.flickr.com/151/336526392_3e9b8f0d4e_o.gif) ![[Image: 336540739_efdd54668e_o.gif]](http://farm1.static.flickr.com/149/336540739_efdd54668e_o.gif) |
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12-28-2006, 09:22 PM,
Post: #10 |
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Re: Techniques Ecommerce Sites Can Use to Gain Consumer Trust
Quote:seals of trustsYour SSL certificate is the most important. Quote:"Never break a promise. If you tell your newsletter subscribers that they will receive your newsletter and only your newsletter, don't go sending them advertisements or "partner emails" the day after they signup. Don't spam your customers.
OAI Moron Hall of Fame
<i>sell-thru is an irrelevant and illogical consideration.</i> -KaRay, owner of WP giving selling advice, 2006 <i>the site was 'NOT' hacked but the little script that had recipes on had the link altered</i> -Plunderhere Owner Mark Taylor after his site was hacked by a Chinese hacker gang, 2008 Some people have it like that, others dont. I do. -Probidscripts owner Spencer Osama Binweb Laden Ray bragging about his ability to scam the OAI without feeling any guilt, 2008. How does an auction site get buyers? -question asked at PSU by owner of auction site BidBeaver.ca, 2008 How do I get sales? -question asked at PSU by online store owner, 2009. I was told by my Tech. Support that my site dont really need SSL.. his servers are well protected and that info your providing to join aint really top secret information -owner of auction site TheTraderOutlet.com discussig his site's lack of basic security, 2009 |
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