Online Advertising Tips for Small Businesses

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Online Advertising Tips for Small Businesses

06-16-2007, 08:48 AM,

Post: #1

mandy Offline

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Online Advertising Tips for Small Businesses

Quote: Businesses can also get the attention they crave by placing ads on other Web sites whose target audience meshes with the SMB's own customer demographics. Banner ads, however, are a no-no, Weide explained, as it has been shown that 70 percent of Web site visitors suffer from so-called banner blindness and do not even see the ads any longer.

"They just screen the ads out," he said...

To improve their profile on a Web site, SMBs should opt instead for rectangle ads. There are several different standardized formats, and they are part of the Universal Ad Package (UAP). Prospective advertisers can visit the Interactive Advertising Bureau, the industry association for online advertising, to learn how to run and produce online ads as well as the standards for online display ads...

full article: http://ecommercetimes.com/story/57835.html

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