Site Dynamics Dynamic Merchandising Strategies Personalized Product Recommend...

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Site Dynamics Dynamic Merchandising Strategies Personalized Product Recommend...

10-28-2005, 02:50 PM,

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mandy Offline

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Site Dynamics Dynamic Merchandising Strategies Personalized Product Recommend...

Site Dynamics: Dynamic Merchandising Strategies and Personalized Product Recommendions

Quote:Most online retailers say dynamic merchandising in which the Website automatically makes personalized product recommendations is important in part because they believe their competitors are working on it, yet few have implemented a full-bore dynamic merchandising strategy themselves...

Instead, some companies offer product suggestions based on the purchases of other people who bought the same item;.... Other online merchants make product suggestions based on the customer's past purchase behavior and current site behavior, such as what is in the shopping cart or has been searched.

full article: http://multichannelmerchant.com/mag/site_dynamics_1105/

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