The Art of the Subject Line in Email Campaigns

[Kristijntje]

...the dos and don'ts for writing effective email marketing subject lines.

Many companies pay very little attention to the subject lines in their emails and newsletters. Evidence of this lack of attention can be found in the very basic mistakes so many companies and organizations make...

Many companies pay plenty of attention to the body of the message, and far too little to the quality of the message in the subject line...

full article: http://www.imediaconnection.com/content/6909.asp

[Kristijntje]

A follow-up article: 5 tips to writing better subject lines are explained:

1. name recognition-including the name of your site, company, etc in the subject line
2. avoiding spam filters- avoid the use of words like free, offer, etc
3. don't make your subject line sound spammy to the reader
4. testing- test the response to different subject lines with a small sampling of your list recipients
5. always deliver quality content in every email or newsletter so the recipient will want to open your email when it arrives

full article: http://imediaconnection.com/content/9577.asp