Tips on how to Evaluate and optimize your email marketing programs.

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Tips on how to Evaluate and optimize your email marketing programs.

01-20-2006, 10:38 AM,

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mandy Offline

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Tips on how to Evaluate and optimize your email marketing programs.

Quote:...a team of email heavyweights give you everything you need to evaluate and optimize your email marketing programs.

Our purpose in this iMedia In Focus is to gather helpful tips and thoughts on how to make 2006 the best year yet for your email marketing programs.

Here are the topics we'll be covering:

Usability and your Email Program
Revisit Text versus HTML
Using Footers and Headers
CAN-SPAM Compliance
Privacy Policy Perfection
Slice, Dice & Add to your Portfolio?
Do a Creative Audit
Integrating Email
Test, Test & Test Again
Relevance: the Most Important Target
Conclusions: Going Further

full article: http://www.imediaconnection.com/content/7865.asp

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