Gen Y Consumers: rewards and incentives rank high, security not a concern

[mandy]

Security and privacy are two major reasons why consumers in general choose to use one form of payment over another in online transactions—but these concerns are less important to consumers aged 18 to 29, according to a new report from Javelin Strategy and Research.

This group is more influenced than is the general population by incentives such as whether a payment method integrates with a loyalty or rewards program or is attached to other financial incentives such as sweepstakes entries or savings, according to “Generation Y payments behaviors and attitudes: Customer service and targeted rewards attract lucrative young adults.”...

full article: http://www.internetretailer.com/dailyNews.asp?id=24736