03-08-2010, 07:54 AM
Quote:Ummm, if your auction site submits over 20,000 items to Product Search and other CSE's/social media sites and your 7-day GMV is only $143 your marketing and management skills are several levels below mediocre.
The problem may also be that many of Alsoshop's items, specifically many of the used books which account for over 25% of the site's listings, are overpriced in comparison to the competition.
A small sampling (from the site owner's store):
ISBN 0743469852: ASs-$2.00, AMZN-599 sellers from $0.01
0380976579: ASs-$5.00 (for a book club edition), AMZN- 135 sellers from $0.01
0441525628: ASs-$1.00, AMZN-146 sellers from $0.01
0345418808: ASs- (used, $5 auction/$10 BIN), AMZN-42 used from $1.41 and 10 new from $2.95
0380976587: ASs-$7.00 (for a used book club edition), AMZN-143 used from $0.01 and 21 new from $5.29
Devoting 4 main home page top level categories (Avon, Tupperware, Watkins, Rada Cutlery) to products that are widely available nationwide in the US from an army of tens of thousands of stay at home party resellers also hurts STR.
A buyer unfriendly script, difficult checkout process, and the site's failure to understand how to properly address the issue of buyer trust also contribute to the low STR on the site. PayPal verification of sellers provides an income stream for site owners but does little, if anything, to increase buyer trust.